Tom Hardless at work, including some shots featuring Fleet Pond
A Fleet fashionista has become a viral success, with a video in which he features racking up more than half a million YouTube hits since it was posted less than a week ago.
The video captures reactions of traders from the 12 Hour Store where six small businesses had the opportunity to trade on the corner of Oxford Street and South Molton Street in central London for the day in October.
It was part of the Big Things Start Small campaign by smartphone and tablet payment technology firm iZettle.
Tom Hardless, of Iam Vibes, who lives in Fleet, was one of the businesses to trade alongside global retailers in one of the busiest shopping locations in the world.
And at the end of the article:
In another video promoting his business ahead of his day in the 12 Hour Store, Mr Hardless is seen working in the bedroom of his Connaught Road home, on viewing platforms around Fleet Pond and taking fashion shots in the woodland surrounding it.